Press Release – June 18, 2019 – New York, NY o2kl, an award-winning full-service agency specializing in considered purchases, products and services, today announced it has tapped Matt Wexler to lead its Client Business Development practice, leading agency data, digital and customer experience efforts.
With deep industry experience supporting recognizable brands such as ExxonMobil, Pfizer, Goldman Sachs, HSBC, and Mars, Matt brings a multi-faceted marketing background to grow o2kl’s already strong client partnerships. He will focus on expanding the customer experience, analytics and digital capabilities for the agency’s clients, leveraging critical data that can be used to help them meet and exceed the needs of today’s challenging consumer demands.
Matt has built a career working with brands as a strategic partner, digging through data to uncover the right solutions to ultimately drive their business. His career accomplishments include spearheading the development of a digital shelf optimization platform for e-commerce products; building analytics practices from scratch for clients in industries spanning from finance to consulting to pet food; and implementing customer journey strategies for leading CPG companies.
“With the demands and pressures on marketing teams changing all the time, it’s important that clients have strategic partners to advise them, especially given the long-term relationships that we possess with our clients,” said Tracey Owens, Founder, and President of o2kl. “Our team is very pleased to welcome Matt, a professional who brings a deep level of experience and consideration to clients that drives their business forward. He is a great addition to the agency, supporting o2kl’s overarching goal of helping our clients become the top marketers in each of their fields.”
Matt never met a marketing convention he didn’t want to challenge, and his career in brand building, digital transformation, analytics, CRM, e-commerce and media strategy has given him plenty of opportunities to do just that. There is, however, one convention that Matt won’t challenge anytime soon – being a loving husband and father to two terrific kids. Even so , he can’t resist finding new and different ways to take vacations with them. Just ask him where they camped out last summer!
About o2kl. Since 2004, o2kl has developed a reputation as a results-oriented full-service agency specializing in considered purchases, products, and services for industries spanning financial, health care, insurance, technology, associations, and B2B. o2kl has been recognized as one of the 20 best agencies in New York City for four years running.