NYC Department for the aging
Older New Yorkers had the lowest vaccine rate in the city. We did research and found they were tuning out everything. Too many doctors in white lab coats were TELLING them to get a vaccine. They resented it and wanted more of a discussion.
Problem
We created an animated Coronavirus who was a charming monster with a lot of swagger. Reminiscent of the City’s past serial killers, Rampage was full of confidence — and happy to give his victims a real chance to survive while he taunts them. He mentions that doctors are his enemy. “They know my weakness like I knows yours. So, see a doctor. But don’t wait too long. I’m just around the corner.”
IDEA
