TEAM
Tracey Owens
President, Founding Partner
Tracey is equally passionate about delivering great creative and driving strong results for our clients’ business. She also believes that great service is a major point of differentiation. Her mom, a small business owner herself, taught her the most valuable lesson: treat your customers right and they'll come back again and again. It’s this philosophy that she and Jim built o2kl on — and what she continues to promote and live every day.
Jim Lurie
General Manager, Founding Partner
Boundless energy. Tenacious. Problem-solver. To Jim, client relationships aren’t just business, they’re personal. It’s part of the DNA that he and Tracey established when forming o2kl. Which is why Jim will go to the wall to make sure we deliver for our clients. Because he knows when our clients win, o2kl wins.
Richard Eber
Creative Director
Player/coach. Coach/player. Richard is one of the industry’s most-awarded Creative Directors. But that doesn’t stop him from picking up a pen and doing the work too. Richard’s flair for developing great creative is hard to beat.
Michael Lander
Creative Director
Michael’s a fan of great work in addition to being an award-winning, innovative practitioner. He brings a 360-degree view of the field to every project, creating digital, social, and video that make everyone a fan.
Frank Massenzio
Director, Operations and Client Services
Every team needs a player who you want with the ball as the clock ticks down. At o2kl, it’s Frank. He gets it done — whatever it is — without breaking a sweat. Scoring big for clients every time.
Arshi Ansari
Senior Strategic Planner
Every great team needs chemistry. That’s why we’re thrilled that Arshi was a chemistry major. Lucky for us, she also fell in love with advertising while earning an MBA. Arshi’s extensive global strategic experience helps clients create work that knocks it out of the park.
Nicole Wrobel
DIRECTOR, MARKETING ACTIVATION
As the captain of o2kl’s Salesforce practice, Nicole leads MarTech strategy and enablement to transform the customer experience and drive growth. Connecting, converting, and activating data like a true champion to execute winning strategies for our clients and to give o2kl our competitive advantage.
Farrell Crowley
Director, Media and Analytics
Farrell’s passion and expertise for numbers and data is a true game-changer for o2kl’s entire client portfolio. Leveraging MarTech innovations and a team of SMEs, Farrell helps shape media strategies and analytics that are a slam dunk for clients’ business and revenue goals.
ANDY GARAFALO
CLIENT SERVICES
Andy’s strategic thinking packs a powerful punch. Especially when coupled with his passion for operational excellence. Andy is also data-inspired, creatively driven, and results-oriented. With his focus on greater efficiency and productivity, Andy consistently helps his clients score big.
AMY EHRLICH
CLIENT SERVICES
Amy is among very few women during her college years to major in Sports Management. But she’s much more than a statistic. Amy has a track record of achieving game-changing results for blue-chip companies through her expertise in account management, new business development, negotiation, branding, and experiential activation. Fun fact: Amy’s attended over 15 Super Bowls.
MARTY ACCETTA
CLIENT SERVICES & DIGITAL DIRECTOR
The Internet keeps changing the game. And Marty helps clients keep a step ahead. Making information shorter. Easier to understand. Instant gratification? Too slow. Marty has quickly adopted a leave-it-all-on-the-field approach to the user experience. So that no client is left behind. And only winners remain standing.
AMY BRADER
CLIENT SERVICES
The voice of reason when the going gets tough. That’s Amy. And she plays the position flawlessly. She never drops the ball and drives hard no matter what financial account she works on. Amy also has two decades of experience editing and creating content for business, non-profit, and consumer audiences.
MANIZaAY GALA
CLIENT SERVICES
Manizaay may be one of the newest players on the o2kl roster, but she brings a veteran’s mindset to every challenge. She’s earned an MBA in Advertising and Brand Communication, worked on iconic brands like AARP, Heineken, Anheuser Busch InBev, Unilever (International), ITC Ltd. (International), and successfully ran her own start-up in sustainable products in India.
Catie Banks
Project management Lead
Managing the clock. Making sure everyone is on point. Structuring the lineups. Catie controls the o2kl field of players like a champ. Whether it’s product launches or process architecture, resource management or customer engagement experiences, Catie’s 12+ years of experience helps drive o2kl forward without missing a step.