JK Community Farm
JK Community Farm was created to help the people in their community who suffer from food insecurity. But their mission wasn’t to just fill stomachs; they wanted people to understand that healthy food and food education could help break the cycle of hunger. To help fund their cause, the farm needed to build awareness, participation, and donations.
Problem
Make healthy food the hero and quickly connect all of the healthy benefits. The phrase “Better food. Better people.” became a rallying cry that showed how the quality of the food can make a real difference in people’s lives — physically and mentally. We created banners and social work that drove to donations while we educated the public about the benefits of finding, preparing, and eating healthy food.
IDEA
